Client Background
Tervis Tumbler Company is a niche drinkware company that manufactures insulated, custom-designed and personalized tumblers that keep cold drinks colder and hot drinks hotter longer.
Tervis tumblers are guaranteed for life and are sold in 6,000-plus retail outlets nationwide. The company is dedicated to upholding the same high standards of quality craftsmanship and customer relations today as it has since it was founded in 1946.
Business Challenge
Tervis is expanding its product line and offering. They have recently signed major licensing deals with the NFL and John Deer. They needed an upgraded, modernized, easy-to-use e-commerce system to accommodate this growth. Key considerations included:
- Improving the order processing
- A website that communicates with the order management system
- Manageable content throughout the site
- Dynamic discount and promotion management
- Providing a better online experience for Tervis customers
Solution
MethodFactory provided innovative, turn-key solutions that accommodated all of Tervis’ online operations. By implementing Microsoft Commerce Server 2007 and working with the Tervis team to create a new site design, MethodFactory was able to provide these key enhancements:
- Fresh and modern design: The new graphic design of the site supports the brand and improves product presentation
- Tumbler personalization: Tools that allow customers to design their own tumbler
- Improved My Account section: Online account and order management login area, which tracks order status
- Store locator: Locate a Tervis Tumbler retailer by zip code
- Intgration with ERP system: New e-commerce system integrates with the company’s ERP system, streamlining order processing and customer communication
- Content management system: Allows Tervis staff to manage content at the page level, building out pages throughout the site
- Marketing Engine: A comprehensive marketing tool for marketers that generates and validates discounts and promotions on the fly.
Solution Elements
MethodFactory System Design
Microsoft Commerce Server 2007
BizTalk Server
XAPTA ERP System Integration
SiteFinity web content management
Application Support
Go to: www.tervis.com