Customer Background
DC Shoes is known for its stylish footware and apparel that is designed for
skateboarding, snowboarding, BMX, motocross, rally car racing, and surfing. The
company's brand and innovative marketing drives extreme customer loyalty.
Business Challenge
DC Shoes needed an e-commerce platform that could scale with the
business and keep up with the company’s innovative marketing campaigns. Key
considerations included:
- E-commerce system roadmap
- Easy integration with the company’s ERP system
- PCI compliance
- Extreme flexibility around rich content presentation (flash, streaming media,
etc.)
- Dynamic discount and promotion management
Solution
MethodFactory implemented Microsoft Commerce Server 2007 and
worked with the DC Shoes design team to provide a fresh new site design. Key
site enhancements from this project include:
- Fresh & Modern Design: The new graphic design of the site supports the brand and
improves product presentation.
- Improved Navigation: AJAX controls provide an easy-to-use product browse
experience. Users can browse products by category or perform a filtered search
from any page on the site.
- Membership Services: Members can now manage contact information, keep a product
wish list, view account order history and manage their profile – all online.
- Online Order Tracking: The "Order Status" page lets customers see whether an
order has shipped yet.
Go to store.dcshoes.com.
Technologies