The
Commerce Server 2002 Profiling System is the foundation for powerful personalization
and intelligence across your online business—including customer-centric business
intelligence, customer-specific pricing and business processing, targeted merchandising
and advertising campaigns, and customer-specific catalogs.
Scalable Customer and Trading Partner Management
- Highly scalable user information management supports tens of millions of registered
or anonymous users, organizational grouping and profiling, and the ability to let
your customers and trading partners manage some or all of their own profile data.
Dynamic Profiling - Enables your
business managers to create new profile attributes for maximum personalization flexibility and effectiveness.
Flexible User Authentication - Supports
multiple user authentication modes, delegated administration for trading partners,
and single sign-on across multiple Commerce Server 2002 sites.
Profile Data Aggregation - Aggregates
profile data from multiple underlying LDAP v3 and OLEDB data sources to leverage
existing technology investments and business processes and to enable richer profiling
capabilities.
Enterprise Integration - Supports
the SOAP (Simple Object Access Protocol) interface for multi-platform access, provides tools for easy import and export of profile schemas in XML, and interoperates with
Microsoft Outlook Web Access for maximum interoperability with your existing environment.
Microsoft .NET Passport Integration
- Provides users with easier authentication as well as faster and more convenient order processing.
Microsoft .NET Alerts - Enables
instant notification to customers' desktops, mobile devices, and e-mail message
inboxes based on their profile preferences. Improve the effectiveness of your portal
by delivering targeted content to visitors based on their profile. Increase the
return on commerce portals through targeted cross-selling and campaigns across your
customer base.
Content Selection Framework - Sophisticated and extensible content scoring framework for managing complex content selection
decisions to deliver the most relevant content to users based on their user profile
and their current context in the business process.
Multilingual Merchandising Campaigns
- Flexible campaign management enables business managers to create, analyze, and
manage personalized and targeted discounts, direct marketing, cross-sell, up-sell,
and advertising
campaigns. All campaigns can be offered in multiple languages and
targeted to specific locales for maximum effectiveness.
Advanced Discounting - Supports
multiple item-level, order-level, and shipping discounting; discount combinations
and even order-level discount distribution among basket items.
Real-Time Predictive Merchandising
- Commerce Server Predictor enables powerful cross-selling, cross-browsing, and
targeted advertising based on individual customer browsing and buying patterns and
historical trends across your overall customer population.
Rules-Based Expressions - Enables
merchandising managers to easily create explicit business rules for targeting content-based
user
profiles, user click-stream analysis, or a variety of other site and business
conditions.
List Manager - Easily create and
manage custom or system-driven user lists that can be
used for content targeting,
user profile updating, or direct marketing.
Scalable Direct Mail Campaigns -
Deliver highly scalable, personalized e-mail messages to large groups of recipients
quickly and easily. Direct e-mail message campaigns track message delivery and reads/clicks
to enable analysis of campaign effectiveness.