Empower your organization to discern customer trends and market opportunities. Used
as a stand-alone system or with other Commerce Server capabilities, the Business
Analytics System provides business intelligence and data mining from multiple information
sources, including click stream usage, visitor browse history, campaign effectiveness,
and purchasing patterns.
Business Data Warehouse - Get a
360-degree view of your online business with this highly scalable, extensible data
warehouse that incorporates all site data—including click-stream usage, purchase
and browse history, product catalog data, campaigns, and user profiles—into a centralized
repository for sophisticated data mining and report-driven analyses.
Data Warehouse Management Tools
- Easy-to-use tools that simplify the creation and configuration of the Data Warehouse
and the scheduling and management of data import and transformation processes.
Data Warehouse Configurator - Easily
create and configure a new Commerce Server Data Warehouse with this new tool.
Data Warehouse Data Transformation Services
Tasks - Automatically schedule Data Warehouse processing, such as Web
log imports, through scripted Data Transformation Services (DTS) tasks.
Data Warehouse Import Wizard - Quickly
and easily import data into the Data Warehouse.
Cookie-Less User Tracking - Enables
tracking and reporting against users who choose not to allow cookies. • Multicurrency
Support - Incorporates user preferences for currency to enable currency-specific
reporting.
Business Data Mining - Identify
hidden trends and new customer segments and predict customer affinity through built-in
powerful data mining.
Predictor - Analyze user behavior
to predict purchasing and browsing affinity, demographic characteristics, and advertising
relevance to deliver real-time recommendations and more effective personalization
and merchandising.
Segment Viewer - Enables business
users to view identified data segments to gain insight into hidden behavioral patterns
and trends.
Affinity Lists - Helps create smarter
campaigns by identifying customers who are most interested in specific products.
Business Analysis Reporting - Give
business managers insight into the health of the business through dynamic, OLAP-based
reports—providing more than 100 critical business metrics out-of-the-box—to support
smarter business decisions for maximum online business results.
Dynamic and Drill-Through Reports
- Dynamic reporting provides real-time reporting against the Data Warehouse and
support for Microsoft Office Web Controls provides data drill-through capabilities
for detailed data analysis.
Closed Loop Reporting - All Analysis
Report data can be easily exported into the List Manager, enabling business managers
to respond quickly to analysis with targeted campaigns, user profile updates or
other actions.