Customer Background
Electronic Access Direct is a Florida based Broker Dealer located in the historic
city of Sarasota with operational centers and remote clients throughout the US,
Europe, South America and Asia. While they service institutions, hedge funds and professional
traders their primary market niche is the retail online investor and active trader.
Electronic Access Direct has invested the last 10 years in listening to their retail
clients in an effort to provide them with exceptional trading products and unparalleled
customer care.
Business Challenge
EA Direct needed a dynamic website which included extensive CRM
capabilities to enable the company to market, demo and sell their electronic trading
software product.
Solution
MethodFactory developed a content
management enabled website and
integrated that website to its Velocity Marketing Manager (VM2) web analytics and
sales process software. EA Direct now enjoys an automated sales cycle that
is managed entirely online. Go to
www.electronicaccessdirect.com.
Technologies