Customer Background
ClosetMaid® is the leading manufacturer and marketer of home storage and organization
products. It is a division of Emerson Electronic and is based in Ocala, Florida.
Business Challenge
ClosetMaid needed to develop a set of analytics to evaluate the
performance of the company website in driving business to retail. They also
needed a software system to track and report on web metrics.
Solution
MethodFactory worked with several departments to develop a suite
of key peformance indicators that directly correlate customer web actions (success
events) with in-store sales of ClosetMaid's storage products. MethodFactory
implemented a web analytics system and worked with in-house marketing staff &
their agency to redesign the company's website. Go to
www.closetmaid.com.
Technologies